RESEARCH PROJECTS
SONY PICTURES HOME ENTERTAINMENT
In 2024, I started as a shopper marketing coordinator at Sony Pictures. Throughout my time on the team, I’ve been tasked
with doing research projects about gifts with purchases, special holiday beats, consumer insights, and best practices that
can help the team fine-tune marketing campaigns and home ent title releases. I often present these projects & ideas to leadership.
PODS STORAGE CASE COMPETITION
In FY 2020-2021, I led a team within my American Marketing Association chapter for the org’s annual case study consulting competition in partnership with the brand, PODS Storage. Through my team, the other two research leads, and I, we made semifinals nationally by mobilizing student focus groups and using insights for decision-making in campaigns to solve the central business problem: how to improve PODS’ brand appeal to Gen Z.
Full Case Brief