PODS STORAGE CASE COMPETITION
In FY 2020-2021, I led a team within my American Marketing Association chapter for the org’s annual case study consulting competition in partnership with the brand PODS Storage. Through my team, the other two research leads, and I, we made semifinals nationally by mobilizing student focus groups and using insights for decision-making in campaigns to solve the central business problem: how to improve PODS’ brand appeal to Gen Z.
Full Case Brief