BEATS BY DRE
Through the research agency, Extern, I was assigned to do a project in collaboration with Beats by Dre.
I had bi-weekly meetings with the consumer insights team at Beats on their current metrics & objectives,
and spearheaded a research project to explore a topic I’m passionate about that aligned with a Gen Z focus on:
Marketing that appeals to multicultural audiences.
Deck
Presentation video
Survey results
